Gender Marketing and the Consumption of Family Planning Methods

Questions remain about how we can initiate use of vasectomy and other underutilized birth-control methods for men over contraception medication women. This paper’s analysis sex promotion in Nigeria, utilizing the indicators continually featured extant literature, uncovers result masculinization marketing use. People are projected to change their conceptive activities decelerate populace increase, but converse is also true. How better comprehend contradiction birth control market reasons behind manufacturers’ decision choose a particular business strategy time marked by sustainability champions? Although companies hold divergent views on approaches successful broad utilization medication, long run, most have zeroed mass promotion. Researchers identified financial segment conditions that rouse couples oversee fertility, this study examines gender family planning methods. We hypothesize induces consumption men. adopted Likert scale 1 (strongly disagree) 5 agree) data collection consumption. Data relied graphs ANOVA. substantiates mix elements (combined stakeholder engagement, marketing, celebrity endorsement, & communications) will induce males. discovery an invaluable contribution knowledge both theory practice.